Gettin' Respect

From the Yahoo! Finance, The Exchange "Coca-Cola, Pepsico Rank High in Brand Respect, But Delta Lags" by Chris Nichols.

From a survey by Core Brand, researching corporate branding, not specific products. These are the highest ranked for most respected:

PepsiCo and Coca-Cola- tied
Hershey's
Harley-Davidson
Bayer
Johnson & Johnson
Kellogg's
Campbell's Soup
Colgate-Palmolive
Estee Lauder.

--RoadDog