Nov. 10, 2011, Shine from Yahoo "Why Does McDonald's Keep Bringing McRib Back? Blogger Has Theory" by Piper Weiss.
The McRib sandwich was introduced in 1981 and has been brought back at least eight times since then. Each time it becomes more popular. The question arises, "Why isn't it a permanent offering?"
Willy Staley of the Awl Theory has a possible answer. It has to do with pork prices. Each McRib release has happened when pork prices drop.
--RoadDog
MEMORY LANE: Remember automobile "emergency brakes?" Now they are just "parking brakes."
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